Create what you hear
in your head

Resources for music production and recording education, made for you

Achieve Your creative goals

Production and recording has never been easier. You don’t need big budgets, large studios or creative compromises to create professional sounding recordings.

The key ingredients are…

Creative Inspiration

By observing & learning from others, it exposes you to new possibilities and ways to express your creative vision.

Mentorship & Feedback

Get rid of uncertainty with direct answers to your questions, tailored to you and your projects, by someone who cares about your success.

Keep Crushing It

Learning never ends as you continue to grow and create with a constant source of inspiration that is always fun.

Instead of losing valuable time, money, and creative energy on endless confusing and conflicting information, I want you to spend more time creating and sharing your ideas with the world.

YOUR MENTOR

My name is Alex Krotz, I’m an engineer, producer and artist, working professionally for over a decade and a half in the music industry. I have have worked on a wide range of acclaimed projects across many genres, alongside many industry leading artists, producers, engineers and mixers, including Three Days Grace, Billy Talent, Shawn Mendes, Drake, Deep Purple, Neil Sanderson, Gavin Brown, David Bendeth, Garth Richardson, Bob Ezrin, and many more.

“Don’t wait for inspiration,

it will come while working”

-Henri Matisse